2017 has gone and 2018 has come. What is the trend of the home industry 2018? The home furnishing enterprises and the real economy are close, and we can all feel the power of manufacturing in the home industry. In the exhibition, the whole house customization has become a hot spot, Internet+ is one aspect that home furnishing industry should strengthen.Franchise is also difficult home furnishing enterprises. The editor has arranged the analysis of the four major trends in the home industry in 2018, and I hope to help you to summarize your company achievements and experience in 2017.

Information construction: the key to development

Careful people will find that, in addition to expanding capacity and brand building, they will also invest heavily in one thing: The information construction.The most investment is more than one hundred million RMB,the least is around tens of million RMB.In terms of informatization,everyone knows that low level informatization and lack of awareness of new technology application lead the low operation efficiency. The good is from last year some home furnishing listed companies have begun to focus on the construction of enterprise information and were willing to invest in this area.

Competition among enterprises depends on the two key elements:the efficiency and the cost. Under the situation that informatization construction has become increasingly important and a trend which cannot be halted,no one can escape from it. The home furnishing industry should set off a top-down information revolution,among which a lot of opportunities are hidden.The information companies that emerged in recent years including Yfang and Lejia,in addition, Kujiale,Sanweijia,Dabanjia also came to the market.

To B channel construction: the key brand base

The To B channel can not be regarded as the new trend, but compared to the past, and the performance is more obvious,besides the franchise channel, the product output channels also include the project channel mainly facing the upstream real estate companies.In the recent two years, the interior design company has become a new channel, so many companies began to pay attention to interior design companies and set up interior design department.There are two options for the home furniture enterprises.First one is: first, to avoid affecting the interests of dealers, through different products system to establish a direct cooperation and deliver products directly ,which is called F2C which is hot recently.Second is to change the channels into service operators, making the dealer serve the interior design companies.That is a new opportunity for dealers.

If we can say that there is uneven level in the distribution system with different abilities, then in terms of To B,the home furniture companies almost are at the same starting line. Facing the new opportunities, the home furniture manufacturers need to have ability to quickly get through the upstream and downstream resources,.In addition, one of the important points is that powerful brand base is needed, even the nationwide brand influence, after all this is an era of brand competition.

Full house Customization: the market is overheated and need to innovate

In 2017, it was a big year for the home furniture factories to be listed in the market, and it was also a very hot year for the full house customization. It seems that one really feel shy if he doesn’t mention he involves the full house customization. In all kinds of furniture exhibition , the halls for full house customization are always the most popular.If we take a rational point of view, the market was a little hot, the reason is very simple, the requirements for the whole house customization are comprehensive and there are a lot of industry barriers including ability of research and development, brand, the application of information technology, sales and service network, the ability of large-scale flexible customization ability. Of course, we also believe that in the future the full house customization is a big trend, but as mentioned earlier, the whole house customization has a high requirement for sales and service network.At this stage, franchise is still a strong demand, which will continue for 3 years.Although the path is now facing more and more challenges, for enterprises, it is still a good way to reach the user, even if the whole house customization is so hot, it still cannot stand without channel basis.

Smart manufacturing: the next new issue

In fact, intelligent manufacturing is not only the problem that the enterprise needs to face, but more importantly, it has risen to the national level. Therefore, intelligent manufacturing is beginning to be put on the agenda. Home building materials enterprises with strong finance are betting heavily in the fields of intelligence, industrialization and informatization, relying on new technologies such as big data and cloud computing as the core driving force to comprehensively promote enterprise innovation and upgrading.

There is no doubt that the intelligent manufacturing will become a new topic, but the ideal is full, the reality is very skinny, what we have seen are only several large scale furnishing enterprises, there are still a large number of enterprises which can not keep up with the trend.Overall speaking, China Home Furnishing industry intelligence and information construction is relatively slow, there is long way to go. At the same time, we must maintain an optimistic attitude to look at things. With the development of new technologies in AI field and the application of industries, there will be plenty of room for imagination in the future.

At the end of 2017, many home enterprises have also come to a summary of the results of this year. Try to sort out this year's hot industry, we will find the four points throughout this year.Maybe if home furniture factories may grasp the development trend of the industry,they can make more correct predictions for the development of 2018.