The final turnover was 168 billion 200 million. In 2017, Tmall double 11 finally came to an end. At the same time, Jingdong announced double 11 day single order amount of 127 billion 100 million.

The ‘Cutting Hand Party’ once again with "buy buy buy" conquer this day, the triumphant news of businesses breaking million keeps pouring in......

But then argue between the two giants on their respective turnover made the electricity supplier Carnival unspoken rule a public rule.

Double eleven was founded in 2009, and now has gone through a full eight years of growth period, in the year by year prosperous electricity supplier carnival, the e commerce sals of household category is also rising. Through the sales amount, we can see the consumer furniture consumption habits in mobile times, as well as the trends of different styles of furniture.

Offline brands achieve strong growth on the line

In the field of residential furniture, turnover ranked the top three for Linshimuye, Quanyou and KUKA, consistent with 2016.

Among them, Linshimuye ranked first for fifth consecutive years, total net sales ranked ninth, the total turnover exceeded 600 million, Huari Furniture ranking ninth has a sales of 128 million.

From the residential furniture turnover rankings, we can see the following trends: one is more and more consumers buy furniture on the Internet. On the list of enterprises in the 100 million turnover to 700 million yuan, total turnover of residential furniture is about 3 billion; second is the panel furniture, solid wood furniture, upholstered furniture is the mainstream; Third is the entity of manufacturing enterprises shine, and compared to previous years,in Double 11 offline entities quietly increased. From the top 10 list of residential furniture, in addition to Weishili and Linshimuye, 8 from the offline entities, the electricity supplier battlefield has transferred gradually to the integration of online and offline sales and entity enterprises are to occupy more and more advantage.

All house customized products sell well

In the whole house customized transaction list, we see the list of enterprises with strong single products.

The TATA won the full house custom first, total sales reached 600 million; Sophia achieved sales of 547 million yuan; Oppein got Tmall double 11 final Trading Volume 419 million, Xiaongju ranks first in the Cabinet industry; Shangpinzhaipei around 2 in the afternoon broke 150 million.

We see that online sales of Full house custom made furniture are similar to traditional furniture sales, while consumers prefer online purchases of single items of mass customization, such as TATA\'s wooden doors, Sophia\'s wardrobe, and Oppein\'s cabinets.

The turnover with"water" is hard to conceal the truth of industry progress

The fighting between Alibaba and Jingdong about double 11 turnover revealed the practices of taking November 1st -11 sales as 11 days all day long sales practices, which makes people astonishing.

For a long time, people are accustomed not only to the brush sales brought about by the electricity supplier, but also to the electricity supplier "make money shouting" practice , but this year\'s double 11, there are more diverse ways to dope water.

The first is that the fighting started early,two weeks before Double 11,the mobile phone SMS, APP advertising, computer Pop has been bombarded and the bombing tactics are also different, the deposit expansion doubled, payment relief,cross-shop relief...... there are so many game rules.

But it looks like the preferential discount, after all the algorithm of adding,subtracting,multiplying and dividing,the consumers do not feel so rewarding after clicking into the website. Even consumers complain that the last thing they get is not much cheaper than usual.

Behind the business mania, there are some "cold thinking" problems which never get answers: for example, whether the sellers dare to announce return data; bad comments abou the furniture delivery and after services; the profit data that the furniture enterprises are not willing to publish......

Insiders pointed out that the electricity commerce makes all the participants excessively indulge in algorithms and figures, to some extent, it has deviated from the original intention when the "double eleven" was created .

However, we still can not ignore the progress of furniture E commerce industry in recent years.

Furniture, as a non-standard bulky products, is facing more difficult logistics and after-sale installation problems, especially the "last mile" landing has become a difficult problem for the electricity supplier.

We see, after several years of development,furniture E commerce distribution center has formed in the Pearl River Delta, and online and offline are integrating and the logistics is accelerating.For example, Linshimuye delivered the first order to customer’s house within 7 minutes.

E commerce changes furniture enterprises, forcing furniture factories&suppliers including custom home furniture factories and custom hotel furniture makers to provide consumers with more excellent furniture shopping experience and concessions, which makes part of the furniture enterprises achieve the second growth, to catch up with the the opportunity of consumption upgrading.

Various styles of furniture are flourishing in China, the industry category is more rich and the industry market becomes more active.

No matter which platform it is, in fact, they are faced with the ultimte question "will the future rise forever?" , so does the E commerce.

This year is the ninth year of the "double 11" shopping carnival, behind double eleven crazy propaganda and crazy promotion is that a lot of people begin to lose interest in it.

Double eleven has created a whole new industry: furniture E commerce.

Furniture industry rises because of E commerce,and furniture industry is transforming itself, attracting the positive ingredients of e business for their own use.

Under the noise of furniture E commerce, the furniture industry is showing a new pattern of integration of online and offline sales.Furniture industry is changing everyday.The big data of this year double eleven witness this although the data report from which the water should be deleted.