The development of custom Home Furniture can not prevail without the promoting from the generation of young consumers.As the furniture consumers are becoming younger and younger,who pursuit individuality and fashion, custom made furniture based on the different needs of the consumers is the biggest challenge to finished furniture manufacturers.Behind the rise of custom Home Furniture is the updating demand of China consumers,but is the future of custom furniture bright and should finished furniture enterprises should turn to custom made furniture?

Custom home compared to traditional home

First, it is more in line with the trend of consumption upgrading. Behind The rise of custom made furniture is the huge updating demand of Chinese consumers.With younger and younger furniture consumers,the demand for individuality,fashion and space optimization is rising. Custom made furniture based on customers’ requirement is the biggest advantage compared with traditional finished furniture .

Second is the high cost performance of the custom furniture. In the traditional home production process, there are a lot of waste of raw materials and manpower, which also leads to the high price of the brand home furniture.

Third is that the custom made furniture is more in line with the development trend of industrial 4.0. Under the background of industry 4.0, enterprises can combine the individualization of consumption demand with the standardization of mass production through big data platform, and provide consumers with more and more excellent products and services.

The business model of the custom home industry is expanding faster. After the customization enterprises raise funds,they can extend t the custom made furniture category to full range furniture category and expand the sales channel to online and offline.The capital they collect can be used to expand the production capacity and update the data system with a obvious advantage of big enterprises.For the small enterprises,the brands are weak, the product type is few, the channel distribution is not sound, the information support is weak, the cost is high, and it is almost in the downwind.

Industry competition intensifies and many furniture factories are catching the cake

The first tier and second tier custom furniture enterprises almost dominant the market.Some people worry that the production capacity expansion will bring pressure on product sales.Even the industry giants, will be in the price war, channel war and brand war and unable to extricate themselves. At present, industry concentration is also low. Fierce competition is beneficial for a the first and second tier enterprise. The first and second tier businesses will gain more market share, while small businesses will be eaten up.

How long can the custom wind blow?

Finished furniture refers to the finished furniture.consumers only need to pay and then furniture can be sent to the home immediately,which is the mainstream product in the home furniture market. But because of the sudden emergence of customized home, many companies and dealers who originally made finished products have shifted their attention to customized home furniture.For the general public, is the customizing demand being "advocated" or the actual consumption demand?

Custom made furniture also has a market blind spot

First of all, whether it is a custom made furniture or a finished home furniture, in the end they are the furniture whose most important role is to meet the needs of the use of home life. In fact, the production of every items must be studied carefully before it comes into shape, and it is same with the furniture. The scale, shape, color and layout of the finished product design are in accordance with the physical, psychological and human activities of the human body.

For example,when the seat height is designed, the reference point of the sitting position (the joint of the sitting bone) should be measured and designed, and the height is often determined between 390mm-420mm. When the height is less than 380mm, the human knee will unnaturally arch and difficult to stand up. When the height is bigger than the length of the human lower limb 500mm, the body pressure will be dispersed to the thigh part, so that the thigh inner side will be compressed, and the lower leg will be swollen. In addition, the width, depth, inclination, and bending of the backrest are all fully considered by the ergonomics. The depth design of the cabinet furniture, the height of the desk and the space of the leg, the elastic design of the mattress consider the human body . While customizing furniture, a lot of subjective factors have been added to change the specifications, and it is not necessarily suitable for daily life.

Second, the price ratio of the custom furniture is not high. The reason is that in the production process of finished products,human labor combines with mechanical machine and the introduction of large machines make the production capacity increase substantially, streamline production saves the labor time and reduces the cost of a single product while custom furniture is same as finished furniture, but since the quantity is only 1pc, plus the corresponding design service fee, single product cost is high. In the production cycle, for example, customizing a wardrobe, from the order to the door-to-door, generally takes 30 to 45 days, while the customization of a solid wooden wardrobe, from input production to packaging delivery, takes 45 days or even 2 to 3 months. Finally, custom furniture replacement and maintenance and other customer service also need to be thought ahead.

Rational customization, rationally face market transform

Compared with the blind launch of "customization", many enterprises have begun to increase the variability in product development to make up for the shortage of customization. For example, "finished product + customization", that is, on the basis of mature and reasonable finished furniture, combined with user's space needs and habits we design and customize production.

In addition, the introduction of finished furniture in advance to the decoration can also avoid the problems caused by house size. To provide consumers with customized home furnishing services, we will start with space planning, draw the finished furniture to a certain proportion, and let consumers see the whole house in advance. It is also another kind of "home customization".

Comment

The custom furniture is different from the finished furniture and it is different from the mass production in the age of the big factory.As a production mode which emphasizes the personalized demand of consumers,tailor made furniture should focus on personality,difference.Facing the trend of custom made furniture,whether the furniture manufacturers should follow or not relies on the difference of customer demand that factories face.Furniture manufacturer ,no matter custom made furniture factory or finished home furniture manufacturers should behave rationally and make decision based on customer demand