In recent years,owing to the intensifying competition,many industries transferred into hotel furniture industry,which led the result that the depressed furniture industry became more depressed and bankruptcy tide emerges in hotel furniture industry. Moreover,because of market chaos,many hotel furniture manufacturers can not judge the market demand accurately,which make the overcapacity become the barrier of hotel furniture development.In addition,the environment protection storm makes the development of hotel furniture even more worse.But it is unquestionable that the hotel furniture industry is experiencing a painful process from Gold Rush to Reshuffle.

The reshuffle in hotel furniture industry is a sad and difficult process,but as long as the hotel furniture manufacturers think calmly ,they can find ways to deal with the reshuffle.Also the hotel furniture industry can reborn from the suffering of reshuffle.

Brand is the most direct ,effective way to promote a enterprise’s value,also the best reflection of products’ added value.Branding is an important strategy through the furniture enterprises development.Although the brand awareness has woken,but the brands that really enter into the heart of consumers are few.So during the reshuffle of hotel furniture industry, it is also a good opportunities for hotel furniture factory to establish the brand awareness and shape brand image that can really enter into consumers’ heart,which will can increase the sales and win the recognition of consumers.

Differentiation competition has been common in hotel furniture industry.But industry insiders said many furniture enterprises and brands don’t think deeply about how to be different from others and how to meet the individualized and differentiated needs from consumers.Now the situation is that thousands of hotel furniture factories produce same products, same function,and use same method to do marketing.This is not good for hotel furniture enterprises.So hotel furniture enterprises should make differentiation into practice.The most important is to make different products and different services.For hotel furniture enterprises, differentiation products are the hard power of the furniture enterprises in the real sense and it can not be replaced by anything else.

The so called products with core competitiveness must be different from products from other factories.Hotel furniture factories should find a good package of products and service,which we call products innovation.In addition, in view of enterprises development,marketing mode,management method and so on are same important.In short, the enterprises creation is necessary at any time.